Knowing what the best ways are to promote affiliate links, can be a bit of a minefield. Just like everything in life, it can take a little testing, tweaking and occasionally failing before you hit the jackpot.
Affiliate marketing is a great lifestyle business, that can start off as a side hustle and often turn into a full-blown, lucrative career. To start, find high paying affiliate programmes, get your affiliate links and send them out into the wild with lots of effort afterwards, spent sending targeted traffic to the links of course.
According to statistics;
- 15% of the total digital media advertising revenue is attributed to affiliate marketing
- Groupon is one of the most successful companies built on affiliate commissions
- Jason Stone (the millionaire_mentor) made 7 million in affiliate marketing revenue in one year
- Affiliate marketing spend increases by 10.1% each year and is projected to hit 6.8 billion by the end of 2020!
The amazing statistics go on, but in this article we’re going to look at what are the best ways to promote your affiliate links, so you can get a steady stream of cash coming in.
Let’s take a look at; what are affiliate links, how do you find affiliate links and what are the best ways to promote your affiliate links.
What Exactly Are Affiliate Links?
An affiliate link is like a special ID you are given to track traffic sent from your website or wherever you posted your link. The link takes the person to a site where they can buy a product. It contains a bunch of random numbers and letters and can initially look quite messy which is why affiliate marketers use link shorteners or link cloakers.
If a person clicks on your link, follows the process through to a sales page and buys through that link, it will be recorded that the person bought through your link and you will get the corresponding commission.
Commissions are usually only made after a purchase, but occasionally can be made from sending leads.
Some affiliate programmes will use ‘’sticky cookies’’ which means if that person buys within a certain timeframe, after first going through your link, you will still get the commission when they buy, even if it is months later.
Where Do You Get Affiliate Links?
There are a few different ways you can get affiliate links to promote. It’s advised to not just sign up to get any affiliate link. Do your homework, decide on a niche you are passionate and/or knowledgeable about and pick products you have used.
Once you’ve decided what niche you want to promote in, check below to find out where to get your affiliate links.
Join Large Affiliate Networks
There are many affiliate marketing platforms to find great products on. Some you will need to sign up and apply to be an affiliate for each product and some you can simply create an account and be an affiliate for whatever you want. Do your research when you join each platform. Some of the biggest affiliate platforms to look at are;
- CJ Affiliate
- Amazon Associates
- Warrior Plus
Take your time to look through each of the platforms to find reputable merchants and products.
Also, take a look at what the products landing page looks like and what promotional material they give you like banner ads and templates. The landing page is important, as it will be the first thing a potential customer sees. Make sure it looks professional and ask yourself if you would buy if you saw it!
Check if the product is selling well, as competition can be good! It means there’s money to be made.
For example, on ClickBank check the gravity score. The higher the gravity, the more affiliates that are promoting the product and the more chance you have of taking a chunk of this lucrative market.
Find A Private Affiliate Programme
Private affiliate programmes can be a great way to go as they often pay affiliates high ticket commissions.
If you’ve taken a course, it will probably have an affiliate programme which you can promote. This is a good place to start as you will know in-depth about the course, how great it is and be able to talk about it genuinely to people.
Private affiliate programmes can pay commissions from 40-100% on sales of hundreds or thousands of dollars!
Another way to find private affiliate programmes is to write; (your niche) + affiliate programme into Google.
Many private affiliate programmes will require you to have taken their course or bought their product before you can become an affiliate. You will need to check with each one.
How to Promote Your Affiliate Links to Get the Cash Flowing in?
Now we will look at the best ways to promote affiliate links to start making you some cash. There are many ways to start affiliate marketing, you just have to find the best way for you. Start with one or two ways to promote your affiliate links and when you get success, you can build up the ways you promote to bring more cash in.
Affiliate Banners on Your Website
Your affiliate platform should provide you with customized banners for the product you’re promoting. If it’s a private affiliate programme, you can email the owner to ask if they have promotional content for you to use. Alternately use Canva to create eye-catching images related to your product which you can add links to.
You can embed images and banners on your blogs header, footer, sidebar or in blog posts. Banners may require you to copy and paste some HTML onto your website.
In Your Lead Magnets
A lead magnet should be what you use to encourage people to give you their email address. Lead magnet should be highly valuable, easily consumable and unique.
If you create a free PDF or E-book for example, you can add in affiliate links to products you use and recommend.
Through Your Email List
To build up your email list, you should create lead magnets to entice loyal followers. If you make a great lead magnet that is valuable, leads will be inspired to put their email in for the privilege of getting the freebie.
You can also embed sign up forms on your blog, in the description of videos and even ask for people’s email in return for joining your Facebook group for example.
Create a welcome email series where you let people know about you, what you have for them and how you can help them.
Don’t just sell and fill all your emails with affiliate links. Take the time to share valuable content that will really help the reader. Serving your audience should come first and selling your product second.
Product Tutorials, Software Reviews and Blog Posts
Product tutorials and software reviews are a great way to increase your authority in a niche and really help your customer out. If someone reads a really in-depth, helpful tutorial or review, telling them everything they need to know, this will likely generate clicks onto your links.
Before writing blog posts, reviews or tutorial articles, make sure you do keyword research in places like Ubersuggest, Google Analytics and even sites like Quora to see what answers people are searching for. Some things to include in your review and tutorial articles are;
- How to be successful with…
- How to use…
- Where to find…
- What to expect…
- Pros and cons…
- Success stories…
- How much and any discounts…
- Product comparisons…
- The best….
In The Description of Your YouTube Videos
Just like on a blog, you can build a YouTube channel around a niche subject and create helpful reviews and tutorials. Under a video, you can write a description and add in your affiliate links. Make sure you use an affiliate disclaimer to let people know you are using affiliate links, which will make you a small commission at no extra cost to them.
On Social Media
We are lucky enough to have access to multiple free social media sites where we can promote our brand, our products and build whole businesses on. Don’t just spam you links everywhere though, again lead with value first to build up your followers.
Use the RVL formula of posting; Results, Value and Lifestyle content. You don’t just want to be a sales robot. Let people into your world, entertain, tell stories and help people grow. Some of the best social media sites for affiliates are;
- Quora and Reddit
A resources or tools page on your website is a great place to add your affiliate links in for products you use. You don’t want to add in anything and everything to make a quick buck, but link to useful stuff you actually use for your business, you know will help others.
Over time this may change and you can add in courses you’ve taken and recommend. As your know, like and trust factor grows and you get more traffic to your website, people will want to emulate you and be interested in seeing what resources you use.
Test and Tweak
With so many options of areas to place your affiliate links, you’ll need to do a little testing to see what works for you best. Start with one or two methods in the beginning and track how your affiliate links perform.
Remember to give yourself time to get enough traffic to the links. This won’t happen overnight.
If you have a blog or store, you can use Google analytics to see where your traffic is coming from.
Link cloakers/shorteners will also show you analytics on where people clicked on your links. Some popular ones I use are Bitly and Pretty Links.
Ultimately, remember to put your audience first and ditch the money mindset. Think long term over short term and really build up your authority with quality content.
Do this and the money will follow!